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Rivian has revealed the Ecto-R1, an R1S styled after the Ghostbusters Ecto-1, and a Ghostbusters app for its Halloween Mode. Rivian says the app’s displays, lights, sounds and parked-vehicle game will be available from October 9 through November 2; the custom SUV will appear at selected Rivian locations.
Rivian has turned an R1S into the Ecto-R1, a Ghostbusters Ecto-1-inspired SUV, and announced a temporary Ghostbusters app for its vehicles. The reveal, made with Sony Pictures, pairs a physical display vehicle with Halloween Mode features that Rivian says will run from October 9 through November 2.
The Ecto-R1 carries the film vehicle’s recognizable red body graphics and No-Ghost logos on its hood and front doors. Rivian brightened the R1S’s 22-inch Aero wheels and fitted them with white covers. The roof rack includes sirens, spotlights, a radar dish and side tanks. Rivian says the accessories are functional, and that the vehicle’s emergency lights are vintage units it sourced and restored. A compass is also visible from above.
The companion app is part of this year’s Halloween Mode. Rivian says owners can use the in-vehicle Ghostbusters app while parked to change the displays, and that the mode remains active after the vehicle is put in Drive. A Trick or Treat Mode is described as taking over the driver and rear displays while playing the Ghostbusters theme and coordinating exterior lights and sound effects. Rivian says the effects can also be controlled through its smartphone app.
Available sound-and-light themes are listed as Ecto-1, Proton Pack, Slimer, Ghost Trap, Peter Venkman and Random, each with its own LED sequence. Rivian says owners can also select themed lock sounds: Ecto-1 for Gen 1 R1 vehicles, and Proton Pack or Chant for Gen 2 R1 models and the R2. A separate Mallow Mash arcade game, in which players pop Mini-Puft marshmallow characters, is intended for use while parked.
A Seasonal Feature Across Rivian Models
The announcement combines a promotional vehicle build with software features for Rivian owners. The Ecto-R1 is a display vehicle, while the app and Halloween effects are the parts that can reach customers’ own vehicles. Rivian says those features extend across several model generations, including the R2, although the source report does not detail availability by vehicle configuration or region.
For owners, the appeal is largely entertainment and customization: themed screens, exterior effects, sounds and a game during charging. Rivian says the display mode can continue in Drive, but its announcement does not explain how the effects behave while moving or whether some options are limited for safety. The parked-use guidance for the game is explicit; drivers should not play it while the vehicle is moving.
Rivian R1S Ghostbusters Ecto-1 themed accessories
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The Ecto-R1 Build and Its Tour
The Ecto-R1 is based on Rivian’s R1S electric SUV and draws on the Ghostbusters vehicle design. Rivian worked with Sony Pictures, according to The Drive, which reported the collaboration alongside details of the build. The source describes the vehicle as a tribute rather than a production model offered for sale.
Rivian plans to show the custom SUV at its spaces in Laguna Beach, Austin, Venice, Miami Brickell, San Francisco and New York City’s Meatpacking District. The New York location is also expected to have limited-edition merchandise. The report does not give dates for each appearance.
“Every accessory on top of the Ecto-R1 is functional.”
— Rivian, as quoted by The Drive
Rivian Halloween Mode vehicle lighting kit
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Availability and Feature Limits
Pricing and broader availability for the themed features are not specified in the source report. It is also unclear whether every listed sound, display and light effect will work on every eligible vehicle, or whether model year, software version or location will affect access. Rivian’s stated October 9-November 2 period is the advertised window; the report does not describe what happens to the app or saved settings after November 2.
The report says Trick or Treat Mode remains active after the vehicle is put in Drive, but it does not spell out which lights or sounds can operate while driving, or whether drivers can disable individual effects. The Ecto-R1’s tour dates and the number of merchandise items available are also unreported.
Rivian vehicle siren and radar dish accessories
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Halloween Mode Starts October 9
Rivian has set October 9 as the launch date for its Halloween update, with the Ghostbusters app scheduled to remain available through November 2. Owners will be able to check Rivian’s vehicle software and smartphone app for the feature when it launches. Rivian’s displayed Ecto-R1 is also expected at the six named Rivian locations, though individual visit dates have not been provided.
Further details to watch for include which vehicles receive each feature, how the driving-mode effects are controlled, and the schedule for the display vehicle. Until Rivian provides those specifics, the confirmed scope is the announced seasonal software experience and the planned public appearances—not a retail Ecto-1 package.
Rivian custom vehicle LED light displays
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Key Questions
What is the Rivian Ecto-R1?
It is an R1S SUV customized to resemble the Ghostbusters Ecto-1, with red graphics, No-Ghost logos, white wheel covers and roof-mounted equipment. Rivian says it worked with Sony Pictures on the project.
When will Rivian’s Ghostbusters app be available?
Rivian says the Halloween update will launch on October 9 and remain available until November 2.
Can owners use the Ghostbusters features while driving?
Rivian says Trick or Treat Mode can remain active after the vehicle is put in Drive. The report does not specify which effects operate while moving or how drivers can limit them. The Mallow Mash game is described for use while parked.
Where can people see the Ecto-R1?
Rivian plans to display it at locations in Laguna Beach, Austin, Venice, Miami Brickell, San Francisco and New York City’s Meatpacking District. Dates for the appearances have not been reported.
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